Five Steps to Khmer Web 2.0

Beth Kanter, Beth's Blog

Cover Photo by Tharum, CC by/ND

Screencast: Introduction

This presentation was remixed from Associations 2.0 which was based on Marnie Webb's Ten Ways To Use Web 2.0 to Change The World I also created another version for University Extension professionals.

Web 2.0 Definition: Using the Internet to instantly collaborate, share information, and have a conversation with people about ideas we care about.


The Machine is Us/ing Us by Michael Wesch
A music video that explains Web2.0 in less than 5 minutes and quickly became one of the most popular videos in the blogosphere with more than 70,000 views on YouTube. He leads the digital ethnography group at Kansas State University.

What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0. September, 2005

Weblogged-Ed - The Read/Write Classroom by Will Richardson
Covers the use of Web2.0 in education.

TechSoup's Complete Collection of Web2.0 for Nonprofits Articles

Step 1: Find People Who Care About Cambodia and Want To Read Your Blog
from Cambodia and Beyond

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photo by Virak, requested permission to use

How To Use Technorati
Technorati lets you find other bloggers and conversations about topics that you are interested in.

Screencast: How To Search Technorati
-Use search box
-Find blog posts, blogs, video, and photos w/keywords
-Explain authority

Screencast: How To Claim Your Blog on Technorati
-Fill out profile
-Claim your blog using quick method

How To Search Technorati
23 Things: Not So Technical With Technorati

Advanced Tips
  • Start a spreadsheet – gather blog name, url, blogger names, bios, contact info, topics of interest.
  • Find a few good blogs – After Technorati, also try finding bloggers on Google Blog Search and Blog Search Engine
  • Check out the Blogroll
  • Network with the Bloggers – when you reach out to individual bloggers, always ask “What other blogs do you read?”
  • Network with Influential – ask people in the know (activists, reporters, organizational leaders, highly rated in Technorati) “What blogs do you read?”

Via powerpoint from New Organizing Institute

Step 2: Have A Conversation with Them

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Photo by Mean Lux, requested permission

Screencast: How to have a conversation
Read someone's blog post and start a conversation:
Before you leave a comment, ask yourself:

  • What did they say well?
  • What did they miss?
  • Answer questions
  • What are other people saying
  • How does it apply to you
  • Look forward
  • Look backward
  • Ask what if?

Source: How To Add Blogging Conversations by Darren Rowse

Examples of Good Conversation in Cambodian Blogosphere and Beyond

Borin - Blogging Does Anyone Tell You To Stop
Details Are Sketchy - Street Art

Resource: Pro Blogger:
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Strategic Blog Commenting: Blog Post by Amy Gahran
Commenting by Alan Levine

Step 3: Listen

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Photo by Phitar

Screencast: Introduction

Web 2.0 is about listening to people and paying attention to what they say. Your blog readers, people who link to you, and commenters. This good way to bring attention and readers to your blog.

Three ways to listen

Screencast: Technorati Watchlist
Technorati Watchlist (screencast) This is an easy way to have Technorati search blogs for people who are talking about your post or link to your blog.

Screencast: Google Alert
Google Alert (screencast)
Google Alert lets you track anything on the Web that shows up in Google's search. Simply enter keywords or phrases you want to track on the site (after going through the simple, free Google Alert registration process).

How To Steps

Screencast: Sitemeter
Install a free site meter to see who is linking (Instructions for different blog platforms)

Screencast: RSS Reader - Bloglines

Step-by-Step Instructions for Bloglines by Preetamrai
10 Steps to Using Bloglines
YouTube Video Showing how to Add Feeds

RSS: What is it?

RSS stands for “Really Simple Syndication” and is a file format for delivering regularly updated information over the web.

Just think about the websites and news information sources you visit. It takes time to visit those sites and find the text you want to read. RSS is a way for you to visit all those sites in one place and instantly find the new information. You need to use a free piece of web software called a RSS reader. Bloglines is one reader I'm going to show you how to use.

A few RSS Readers:

Step 4: Share

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Photo by Kernoweb

One way to make sure your content is shareable is use Creative Commons license. It makes it easy for incorporate your work (if that is your intent) and will help you connect with more people.

Creative Commons


  • A scheme for licensing content to others for reuse (“content sharing”)
  • Not a replacement for copyrights

Why Useful?

  • Reduce time and cost of granting permission
  • Enlist constituents and other organizations in helping you spread your message
  • Reach constituents outside of your immediate circle
  • Access to free content

Choosing a Creative Commons License

The Basic Building Blocks

external image attrib.gif
. You let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request.

external image noncomm.gif
Noncommercial. You let others copy, distribute, display, and perform your work — and derivative works based upon it — but for noncommercial purposes only

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No Derivative Works. You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it.

external image standard.gif
Share Alike. You allow others to distribute derivative works only under a license identical to the license that governs your work.

When you’ve made your choices, you’ll get the appropriate license expressed in three ways:
  1. Commons Deed. A simple, plain-language summary of the license, complete
    with the relevant icons.
  2. Legal Code. The fine print that you need to be sure the license will stand up in court.
  3. Digital Code. A machine-readable translation of the license that helps search engines and other applications identify your work by its terms of use.

You should then include a Creative Commons “Some Rights Reserved” button on your site, near your work.

Screencast: How To Choose A License and Put It On Your Site

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Photo from Flickr by Stuck In Customs

Screencast: How To Find and Use Content Licensed By Creative Commons

Step 5: Collaborate

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photo by phcatfish

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Tags used to describe the above photo

Social bookmarking is the practice of saving bookmarks to a public web site and describing them with tags. You register with a social bookmarking site, typically a free service, which lets you store bookmarks, add tags of your choice, and designate your individual bookmarks as public or private. You can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that users have created and saved. They typically give you a little tool called a “bookmarklet” that is on your browser toolbar. When you get to a web site you like, you click on the tool, and it saves the bookmark into the web service

Using a social bookmarking tool like, anyone see your bookmarks and you can republish them on your blog using a badge. You can also use a "community tag" so everyone can share. We have "NPTECH" tag that people who work in nonprofit technology use to share information.


What is Tagging and Social Bookmarking?
How to Register for (it is free)
How to Use the Network and Links For You to follow and share bookmarks
How to navigate your bookmarks
How to discover other resources - the social aspect
How to subscribe to a tag stream with RSS
How to publish your bookmark list on your blog
NpTech Tag: An Example of A Community Tag